摘要
广告语言作为一种特殊的交际形式,无时无刻不在影响着广大消费者的消费行为。广告主为了达到说服消费者购买其广告的产品,往往运用各种各样的语言表达手段。这些表达手段体现出语用学中的言语行为理论、语言的间接性、合作原则和关联理论。
Advertising language, as a special form of communication, exerts a great and constant influence on the consumer's purchasing power. In the communication of advertising, advertisers often employ various kinds of means to express their intention. Generally speaking, these means are the embodiment of the Speech Act Theory, Indirectness, Cooperative Principle, and Relevance Theory of the pragmatics theory.
出处
《温州职业技术学院学报》
2005年第2期56-58,共3页
Journal of Wenzhou Polytechnic
关键词
言语行为理论
语言的间接性
合作原则
关联理论
Speech Act Theory
Indirectness Theory
Cooperative Principle
Relevance Theory
