浅析传统图形在标志设计中的应用

The Application of Traditional Graphics in the Designing

标志的本质是信息传播,这是现代标志设计的核心。标志是一种具有象征性的大众传播符号,它以精炼的形象表达一定的含义,并借助人们的符号识别、联想等思维能力,传达特定的信息。传统图形艺术在现代标志设计中的应用,更进一步体现了具有几千年历史及厚重文化基奠的图形艺术魅力,也是引导和启发现代标志设计的一个契合点。从形象的拓展和象征的外延上来认识和理解现代标志设计中的传统图形艺术的融入。通过这些融合,才能设计出既保留传统图形的艺术神韵,又体现现代感及时代性并极富内涵的优秀标志。

Symbol is used to promulgate information,which is vital to designing nowadays.Symbol,as a kind of mass promulgating symbol,carries certain meaning with its concise figure and promulgates certain information with the help of symbol identification,imagination and other ideations.The application of traditional graphics to modern sign design further embodies the artistic charming of traditional graphics with long history and culture,which can lead and enlighten the modern sign design.We can get to know and understand the combination of the traditional graphics with modern sign design through the expansion of graphics and extension of the symbols.By the combination we can design an excellent sign,which keeps the artistic verve of traditional graphics,keeps up with the times and is full of connotations.