浅议新闻策划在校报中的作用

On the Roles of News Design in Campus Newspaper

随着网络媒体的崛起,高校校报在校园的传播优势受到一定的冲击。校报如何发展?笔者认为只有通过加强新闻宣传策划的力度,更多地开展深度报道、立体报道,更好地配置和运用有限的新闻资源,强化校报在校园媒体中所特有的权威性和导向性,向读者提供更多、更好的新闻精品,才能在与广播、有线电视、校园新闻网络等媒介的竞争中占得一席之地。

Under the joint impact of university news network, closed circuit TV and Broadcasting system on campus, the university newspaper is facing the threat of functioning less. How can the university newspaper develop well in these circumstances? The author of this article thinks that the university newspaper can maintain its prominent place in the intense competition of campus media only through the following approaches such as improvinging its news design, deepening its report, presenting multi-dimensional reports, optimizing the utilization of the limited news sources as well as intensifying its authoritativeness.