浅谈中国饮料生产企业的营销战略方案

Discuss on the Marketing Strategy of Chinese Enterprises of Drinks

市场营销战略是进入市场经济所有企业必须采取的战略行动。在激烈竞争的市场环境中市场营销作为一种不断进行思维和行为更新的理念,已经为企业持续稳定发展提供了动力支持和策略规范。不仅对于微观企业的生存壮大具有十分重要的意义,而且对于整个社会进步和宏观经济的繁荣也具有极其重要的影响。

The marketing strategy in marketplace is the strategy operation that go into all businesses of market economy have to take. Be living intensely the marketplace marketing in the contest marketplace environment as one kind of grain idea continuously carrying on thinking and the action renewal, and had supplied driving force support. Not only it is fully significant to the microcosmic business, but also it has the most significant effect to making prosper of entire community progress and the whole economics .