广东专业镇集群品牌发展战略研究

A Strategic Study of Cluster Brand of Specialized-township Economy in Guangdong Province

产业集群品牌具有特定的内涵与功能,实施集群品牌发展战略是广东专业镇产业结构调整的重要手段。

The brand of industrial cluster has special connotation and function.Brand development strategy is an important method to adjust the industrial structures of specialized-township economy in Guangdong province.This thesis analyzes the problems existing in the cluster brand of specialized-township economy,furthermore,it discusses the brands' structural basis and stages of evolution,and has put forward some counterpart strategies and measures for its development.