浅析在招贴设计中对传统文化的继承

Tentatively Talking about the Inheritance of the Traditional Cultural in the Poster Design

招贴是一种依赖视觉感受和欣赏的视觉传达艺术,它的目的是向界定的受众传递信息。我国现代的招贴设计理念是从西方传入的,在学习、借鉴西方的设计理念时,我们不能盲目的"拿来主义",而应该注重对传统文化的继承,继承的动力和目的是在自己的作品中真正体现传统文化和精神。

The poster is an art depending on the visual experience and appreciation and communicating ideas through visual sense. The purpose of a poster is to pass on information to the definite receivers. The modern poster-design ideas of china are introduced from the Western countries. Nevertheless, when learning and referring to the Western design ideas, we should not copy them completely and purposelessly, but pay more attention to our traditional cultural. The impetus and the goal of inheritance are truly embodying the spirit of the traditional cultural in our own works.