家用清洁剂2004大盘点

Household cleaner update2004

2004年家用清洁剂市场整体下滑。为了止住颓势,商家们进行了市场调查,推出了新产品、新技术。"繁忙"是消费者对清洁剂购买力下降的一大原因,由于繁忙,消费者抽不出时间来进行清洁。宝洁等公司首先进行了家用洁具革新,使清洁过程简单化,其次顺应清洁剂市场的绿色化发展潮流,推出天然配方产品。经过一系列的调整后,家用清洁剂市场有望复苏。

In2004,household cleaning product marketers expected to clean up.Instead,the category was a washout.The company investigated the reason and launched newproduct and technology in order to stop the decline trend.Part of reason that household cleaning product decline may be that chore are just that:chores.Consumer had no time to clean.P&G innovated the household tool to make consumer s chores easier and,hopefully,boost cleanser sales in the process.Green clean is the wave of future.The marketers created the natural product.After a tough year,household cleanser marketers are hoping to sweep up the pieces and revive the category.