摘要
文章简述了高校图书馆信息营销的实质,通过对高校图书馆的用户、宏观环境和优势进行分析,提出高校图书馆信息营销的几个对策——创新策略、信息资源开发策略、提高服务质量策略、网络营销策略。
The article sketchs the essence of information marketing of university's library .Through analysing the user , macroscopical environment and advantage of university's library, I propose several countermeasures of information marketing of university's library --Innovative tactics, information resources development tactics, the tactics of improving service quality, network marketing tactics
出处
《和田师范专科学校学报》
2005年第1期170-171,共2页
Journal of Hotan Normal College