摘要
关系营销把企业的市场营销活动置于整个上社会经济的大循环之中,而不是仅仅局限于产品交易市场,使公共关系成为企业市场营销成败的关键。在竞争激烈的今天,关系营销成为一种成功的营销模式。
The related marketing puts the marketing of the enterprises into the social economy, and doesn't confine to the market of the trade of products, so public related become the key to enterprise's marketing success or failure. Today, the competition is fierce, relation marketing becomes a kind of successful marketing mode
出处
《河北能源职业技术学院学报》
2005年第2期36-37,共2页
Journal of Hebei Energy College of Vocation and Technology
关键词
市场营销
关系营销
marketing
related marketing