大学生环保性消费行为的实证研究

Positive Research on College Students’ Environmentally protection consumption behavior

环保性消费行为是促进生态平衡和环境保护的重要内容。在当今世界,环保消费已经成为人类消费行为的未来取向。本文对当代大学生环保性消费行为进行了描述性研究,并对影响其环保性消费行为的因素进行了分析。从总体上看,当代大学生具有比较强的环保消费意识,环保消费行为也比较普遍,但也存在一些有待进一步改善的方面。文章最后对在大学生群体中如何有效普及和推广环保性消费行为提出了建议。

Environmentally protection consumption behavior is a vital content in ecological balance and environment protection, and it is also the future direction in the future consumption of the present world. On the basis of research materials from questionnaire and interview, this paper has provided description analysis of college student’s environmentally protection consumption behavior, and the influential factors of these behaviors have also been examined. This paper has the following conclusion that in general, college students have relatively high level environment protection sense with the consequence of actual environmentally protection consumption behavior, but the same college still need to take efforts to improve their consumer behavior to benefit the environment in some aspects. The countermeasures on how to promote and promulgate environmentally protection consumption behavior among college students have been discussed at the end of this paper.