基于TIS的我国乡村旅游地形象设计

Rural Tourist Destination Image Design of China Based on

本文引入TI(S旅游形象系统)这一现代旅游形象设计的先进理念和方法,从理念基础(MI)、行为准则(BI)、视觉形象(VI)、听觉形象(HI)和风情识别(FI)五个方面对我国乡村旅游地形象设计与塑造中存在的问题和不足进行了探讨,并提出了一些基本的思路和对策。

Firstly, the author analyzes the major problems and disadvantages existing in the rural tourist destination image design of China based on TIS(Tourism Image System) which involves MI(Mind Identity), BI(Behavior Identity), V(IVisual Identity), HI(Hear Identity) and FI (Folk Identity). Secondly, countermeasures are presented. Finally, we understand that rural tourist destination planning & design of China must insist on“ mage-market- resources-region”integrating theory.