摘要
进一步开发红色旅游资源,建设红色旅游强省,对提升江西旅游业整体竞争力具有十分重要的意义。文章从产品创新、区域旅游合作、市场形象促销和人力资源开发四个方面探讨了江西红色旅游资源开发中存在的问题及其解决的途径。
To exploit red tourism resources further and construct powerful provice of red tours have important effect on promoting the strength of Jiangxi tourism industry . This thesis discussed it on these aspects :tourism product innovation, regional tourism co operation, tourism image promotion and exploitation human resources.The authors analysed the problems and submitted the methods of resolving those problems.
出处
《郑州航空工业管理学院学报(管理科学版)》
2005年第2期15-17,共3页
Journal of Zhengzhou Institute of Aeronautical Industry Management
关键词
红色旅游
旅游品牌
区域旅游合作
旅游形象营销
江西
red tourism resources
tourism product innovation
regional tourism co operation
tourism image promotion
Jiangxi