从文化角度看电视广告传播的民族性

On the National Quality of TV Advertisement Media from Cultural Angle

电视广告是一个时代一个民族的价值观念和精神追求在经济文化领域的反映。我们必须深谙广告传播的民族心理和审美习惯,在把握电视广告民族性的基础上,探寻蕴含其中的历史文化信息,才能制定出奇制胜的广告方略。

Watch the race of the television advertisement dissemination from the angle of the cultureAbstract: The TV advertisement is the reflection in the economic and cultural realm that a concept of value,the spirit pursue of nationality.So we must be acquaint with the race mental state and appreciate beauty habit in the aspects of advertising to spread,hold its race foundation up,find out that the history cultural information of contain the in the interval,then can draw up an advertisement strategy for use surprise tactics.