CIS与高职院校形象的设计与传播

CIS and Vocational School Image's Design and Spreading

高职院校借鉴CIS塑造学校形象、学校声誉是时代和社会发展的客观要求,也是学校自身发展的需要。高职院校可以从CIS构成要素的三方面入手,设计体现学校特色的理念识别系统、行为识别系统和视觉识别系统,并通过多种传播媒介充分展示高职院校形象。

Vocational schools use the experiences of CIS for referenc e to mold sc hool image and school reputation which is the objective requirement of era and s ociety's development. From three aspects of CIS's component key elements, voca ti onal schools can design its own ideal identification system, action identificati on system and visual identification system all of which embody vocational school s' characters, and vocational schools can show their own image by various kinds of medium.