摘要
本文首先分析了在顾客要求个性化需求即时交付和制造商以即时顾客化定制为目标的情况下,需求信息共享的必然性,接着在分析了个性化需求产生过程的基础上,提出了制造商管理需求产生过程、制造商参与管理需求产生过程和顾客全面共享信息等三种新的需求信息共享策略,研究了三种新策略的基本思想、适用条件,并将这三种新策略与已有的需求信息共享策略进行了比较,最后对制造商管理需求产生过程和制造商参与管理需求产生过程两种新策略进行了案例分析。案例分析结果证明了这两种策略的可行性。
It is needed to develop new tactics in sharing demand information because instant customerization cannot be realized using the existing tactics. The paper first analyzes the inevitability of sharing demand information when customers require the individual demand to be instantly fulfilled and when companies aim at instant customerization. Then it analyzes demand's forming process and puts forward the idea of three new tactics in sharing demand information plus the conditions for using these tactics. The three new tactics are vendor-managed demand′s forming process, vendor-participated in managing demand′s forming process, and total customer sharing demand information. Furthermore, comparisons between these new tactics and the existing tactics are made. Finally, the first two new tactics are exemplified by two case studies.
出处
《管理评论》
2005年第6期25-29,63,共6页
Management Review
基金
国家自然科学基金资助项目(70332001)。
