我国跨国公司的国际营销战略分析

Study on International Marketing Strategy for Multinational Corporations in China

随着中国加入WTO后过渡期的到来,我国企业跨国经营受到各种新的挑战,国际市场营销环境日益复杂。从4个方面论述了当今跨国公司的特点和新趋势,论述了我国跨国公司在跨国经营中应采取的国际市场营销战略。

After joining the WTO, China has come to the transition period, which brings various new challenges to transnational business of Chinese enterprises, and makes the international marketing environment more complicated. This paper demonstrates the characteristics and new trend of today's multinational corporations from four aspects, and it also puts forward the international marketing strategy that Chinese transnational corporations should adopt in multinational business.