创意、定位与表现——谈VI视觉识别的整体策划艺术

Creation,Orientation and Presentation——On the Whole Plot Art of Visual Identity

文章通过论述“创意是VI整体策划的灵魂”、“定位是VI整体策划的眼睛”、“表现是VI整体策划的形体”这三点来论证了“创意建立于定位,通过表现提升创意价值”。

In the whole plot of VI ,creation is the soul, orientation is the eye and presentation is the shape. The paper demonstrates the argument that creation based on orientation promotes the value of creation itself by presentation.