整合营销理论在中国企业中的应用

Application of integrated marketing theory in our nation's enterprise

市场环境出现了新的变化,传统的营销策略越来越不适合现代市场的经济发展需要,企业应采取整合营销理念来寻求发展。该理论有利于企业内外部资源的整合来摆脱困境,通过树立整合营销观念、实施物流管理、将品牌转化为企业核心竞争力、构建立体传播体系等方法使企业占据有利竞争地位,参与国际竞争。

Recently,the market environment has some new changes and the traditional marketing tragedy is more and more unfit for the needs of modern market's economic development.Then the enterprise should use integrated marketing theory to develop itself.The theory is good to integrate enterprise's inner and outer resources and make it get rid of the difficulties.Through developing integrated marketing ideas,carrying out distribution management,turn brand into enterprise's center competition,building the stereo broadcasting system, enterprises can hold the advantageous competitive position and take part in the international competition.