成品油市场营销的四条理念和六项策略

Four marketing ideas and six measures for refined oil marketing

介绍了在成品油市场竞争中总结出的经营理念和策略。经营理念是企业、产品和客户之间不仅存在功能利益和流程利益,还存在着关系利益;设法使内部可控因素与外部不可控因素有效结合,最大限度地将不可控因素变为可控因素;树立大市场观念,对消费者进行引导和建立学习型组织。在营销上采取的策略是,文化促销、以情促销、品牌促销,以及定制市场营销等。

Marketing ideas for refined oils are described. Enterprises should try to combine inner controllable elements with external controllable elements, and minimize uncontrollable elements. The companies should build academic team and lead customer. Culture, friendship and reputation should be used to attract clients.