摘要
《电子商务概论》主要讲述电子商务的概念、电子商务的交易模式、电子支付、网络营销与物流配送等基本知识与工作流程，内容空泛。案例教学法以其典型、形象、直观的案例给学生以身临其境的感觉，容易被学习和理解，同时能够拓展学生的思维空间，提高学生分析、解决问题的能力。因此有必要在《电子商务概论》课程应用案例教学法。
E-commerce outline mainly tells some basic knowledge such as the concept and trade mode of e-commerce,the payment by mail,the marketing of network,the providing and de livery of logistics.The contents are vague and aeneral.With the typical,vivid,audiovisual cases,the case teach- ing methodo logy can give the students the feeling on the spot,can make them study and understand easily,can expand their thinking space as well as improve their abilities to analyse and solve prob- lems.Therefore it is necessary to use the case teaching methodology in E-commerce Outline Course
