论新闻传播环境的构成与特征

On the Composing and Characteristics of News Propagating Environment

讨论媒体环境实质上是以生态学的观点和方法对新闻传播业做出的一种新的审视,它的用意和价值在于促使人们以整体的、联系的、可持续发展的观念,思考个媒体各要素之间、特别是不同媒体之间以及整个新闻业与社会系统之间的关系问题,它可以在一定程度上纠正或弥补我们以往注重媒体实体、忽视媒体关系,注重传播本身、忽视环境影响的研究缺陷与不足。目的在于使媒体和整个新闻传播业获得良性发展的思路,使新闻传播业与社会系统处于一种互相促进。

Discussing the media environment is to review the vocation of news propagation with the ecological view and method, on purpose of that people could consider the relations between different media as well as the relation between the whole news vocation and social system with the idea of the whole, related and sustainable development, which could correct and make up our defects and efficiencies in study namely laying stress on media substance but neglecting the media relations, paying attention to the news propagation itself while ignoring the environmental influence. Therefore the media and the whole news propagation could get a good developmental way; moreover the vocation of news propagation will develop harmoniously with the social system.