央视雅典奥运专题《王者英雄》的报道特点研究

Characteristics of the Report on the Special Subject Great Hero Made by CCTV

通过内容分析的方法,对央视雅典奥运专题《王者英雄》的报道特点进行研究。认为专题报道《王者英雄》在新闻事件的拓展和延伸、娱乐因素的引入、专题与新闻的有机结合、资料素材的准备、栏目内容设置、报道语言、宣传片设置、广告营销几方面为今后的赛事专题报道提供了丰富的经验。

This paper studied the characteristics of the report on the special subject Great Hero made by CCTV by content analysis.It concludes that the special subject Great Hero gives rich experience for game report from now on at several respects,that is,development and extension of news event,introduction of play factors,organic combination of special subject and news,preparation of references,etc.