浅谈饭店的绿色营销

Talk on Hotel’s Green Marketing

为了顺应旅游业可持续发展的需要,饭店业必须改变传统的营销方式,绿色营销正是解决饭店未来发展的一项重大战略。本文对饭店绿色营销的战略背景,宗旨,绿色营销的现状和任务等进行了详尽叙述,并分析了现阶段我国饭店实施绿色营销战略的必要性。

In order to meet the need of the continuing development of the tourism,the hotel must change the traditional marketing mode.The green marketing is the very key to the further development of the hotel.This paper concentrates on the necessity of green marketing operating and concerning the background,the aim,the present condition and the duty of the green marketing.