摘要
利润的分配是供应链企业间合作与纷争的焦点问题.在制造商主导的下游供应链中,制造商如果将产品简单地批发给零售商,只能得到生产利润;如果与零售商一道参与销售,就能够在销售渠道中获得利益.作者利用Stackelberg博弈分析了不同分配比例对合作双方利润产生的影响,并基于不同区间利润变化率快慢,从各自的偏好区间中,找到合作区间;依据合作区间得到了一个利润分配的新方法———零售商与制造商四六分成.接下来的对比分析说明了这一方法的可行性.最后用Dell直销成功和Compaq渠道改造失败进行了案例分析,提出了利润四六分成和分步实施的渠道改造方案,突出了供应链合作与利益分配的中心问题.
The division of profits is focus in SCM(supply chain management). In a downstream supply chain with manufacturer as a leader, manufacturer could both produce and market in order to get both profits. This paper,by the game theory of Stackelberg model, analyzes the effect of profits division .A cooperative internal is observed gradually, which leads to a ratio of division, 4:6. Sequently comparisons show that such a ratio is feasible; finally the paper takes Dell's success and Compaq's failure for the cases providing further analyses. A stepping methodology is presented, further demonstrates cooperation and cooperative profit distribution.
出处
《系统工程理论与实践》
EI
CSCD
北大核心
2005年第6期87-93,共7页
Systems Engineering-Theory & Practice
基金
国家自然科学基金重点资助项目"基于时间竞争的运作管理新技术与新方法研究"(70332001)
