4Livesey F and Lennon P (1988), Factors affecting consumers' choice between manufacturer brands and retailer own brands. European Journal of Marketing 12:150-170.
二级参考文献9
1Ronald W.Cotterill,Assessing the Competitive Interaction Between Private Brands and National Brands,The Journal of Business,2001(1).
2Raieev Batra, Consumer- Level Factors Moderating the Success of Private Label Brand, Journal of Retailing, 2000 (2).
3Devon Delvechinc, Consumer Perceptions of Private Brand Quality, Journal of Retailing and Consumer Service, 2001 (5).
4Lauer, Alexander. The Profiling of Retail Distri-bution with Private Brands [ M ]. Wiesbaden,2001.
5Lingenfelder, Michael & Dann, Sabine. Posi-tioning and Marketing of the Priveate Brands in Europe. 《Jahrbuch der Absatz-und Verbrauchs-forschung》 [J] .1997, [1]: 91-108.
6MARKANT Handels und Service GmbH. Studies of Private Brands in Germany and in Europe [M].Offenburg, 1999.
7Bruhn, Manfred, The Private Brand [M], 3rd Edtion, Berlin, 2001.