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二级参考文献9
1Ronald W.Cotterill,Assessing the Competitive Interaction Between Private Brands and National Brands,The Journal of Business,2001(1).
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4Lauer, Alexander. The Profiling of Retail Distri-bution with Private Brands [ M ]. Wiesbaden,2001.
5Lingenfelder, Michael & Dann, Sabine. Posi-tioning and Marketing of the Priveate Brands in Europe. 《Jahrbuch der Absatz-und Verbrauchs-forschung》 [J] .1997, [1]: 91-108.
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7Bruhn, Manfred, The Private Brand [M], 3rd Edtion, Berlin, 2001.
