摘要
阐述了品牌在监理企业中的作用,从树立企业品牌意识、练好内功着手,介绍了树立监理行业品牌企业的途径,以使监理企业通过品牌战略在市场竞争中获胜。
It illustrates function of trademark in inspective enterprise and introduces building up ways of trademark enterprise in inspective profession from aspects of building up trademark idea of enterprise & doing well in internal practice so as to make enterprise succeed in market competition via trademark strategy.
出处
《山西建筑》
2005年第11期154-155,共2页
Shanxi Architecture
关键词
品牌战略
监理企业
招投标工作
trademark strategy, inspective enterprise ,bidding work
