汽车经销商销售能力评价指标体系

Evaluation Index System of Sales Ability of Automobile Dealers

在研究汽车经销商销售能力内涵的基础上,对其进行了结构层次分析,即基础要素通过过程要素产生结果要素.进一步通过探讨经销商销售能力的培养、转换和实现过程,研究了经销商销售能力的构成要素,建立了评价指标体系.在此基础上,探讨了对经销商销售能力进行综合评价和分析的理论方法.

Based on the research on the essence of dealer sales ability,its hierarchy is analyzed,namely the basic factors forming the result factors by the process factors.Furthermore,with the study on the processes of cultivating,transforming and realizing dealer sales ability,the factors that constitute the (ability) are discussed and the evaluation index system is advanced.Finally,the theoretic methods to comprehensively evaluate and analyze the dealer sales ability are investigated.