农产品营销战略研究

Marketing Strategic Research of Agricultural Products

随着农产品市场由卖方市场到买方市场的急剧转变及加入WTO后我国农业与世界农业的全面接轨,我国农产品销售将面临巨大的机遇和挑战。如何融现代营销理论于农产品销售,提升农产品市场竞争力显得日益重要。文章将从全局出发,以产品策略、分销渠道策略为重点,辅以促销策略、价格策略等,对以上问题较为系统全面的阐述。

With the great change from seller's market to buyer's market of agricultural products and the all round connection of our country with the world in agriculture after we joined WTO, our agriculture products will face great chances and challenges. It is becoming increasingly important how to apply modern marketing theory in agricultural products and be more competitive in the market. This article, from the overall situation, focusing on product strategy and marketing channel strategy and considering marketing and price strategy, has analyzed the above mentioned problems systematically.