摘要
根据对新世纪市场营销人才的要求,探讨了市场营销专业在教学方法、教学组织形式、教学过程管理以及教学手段几方面的改革思路。
Aiming at request for marketing talent in new century, the paper explores reformational train of thought about marketing specialty in such aspects as teaching methods, organizational forms of teaching, management of teaching process, and teaching instruments.
出处
《江苏教育学院学报（社会科学版）》
2005年第3期61-61,103,共2页
Journal of Jiangsu Institute of Education(Social Science)
关键词
双向互动式教学
沟通
教学组织
教学手段
bidirectional teaching in mutually moving
communicate
teaching organizations
teaching instruments
