电视台网站发展状况及其对策性分析

Development and Countermeasures of Broadcaster Websites

在网络时代,作为传统媒体的电视为应对新的挑战,也纷纷与网络联姻,建立电视台网站。分析了电视台网站给电视行业带来的变化与电视台网站发展所遭遇的瓶颈,并讨论和提出了相应的发展对策。

Since the 1980s, Internet has grown rapidly. In the Internet era, as traditional media, broadcasters cooperate with Internet and establish broadcaster websites. Changes are brought about by broadcaster websites to broadcaster industry, the bottleneck in its development is analyzed and the countermeasures are discussed.