摘要
本文从语言运用角度入手,分析了广告英语在用词、句法、修辞、语篇等方面的语言特色及写作原则,旨在使我们更好地了解和掌握广告英语的特点及写作方法与策略。
The paper analyzes the features of advertising English in its diction, syntactic structure, rhetoric and text as well as its writing strategies with the aim of a better understanding and mastery of the linguistic features of advertising English ,along with its writing strategies for a better application of it and producing much better and more Chinese and English advertisements.
出处
《南宁师范高等专科学校学报》
2005年第2期54-59,共6页
Journal of Nanning Junior Teachers College
关键词
广告英语
语言特色
写作方法与策略
advertising English
linguistic feature
writing strategy
