摘要
节假日已经成为零售商业企业不言而喻的重要商机。通过对零售商业企业促销活动分析,提出如何把握机会,创造热点,吸引顾客,促进商品销售“节日促销模式”的形成。
It is obvious that festivals have become golden opportunities for sales promotion in retail shops. Here I’d like to analyze the marketing activities of retail shops, through which we can get to know how to seize the right time to sell, how to create interesting points to attract customers and to promote the shaping of “the festival pattern of pushing the sale of commodities ”.
出处
《贵州商业高等专科学校学报》
2005年第2期28-30,共3页
Journal of Guizhou Commercial College