摘要
本文主要对京郊乡镇企业发展的战略目标、战略思路和战略措施等问题进行了分析。认为京郊乡镇企业的发展应遵循“一个中心、一条主线、一条发展路径和两个加强”的战略思路。采用SWOT分析方法,给出了京郊乡镇企业应着重实施专精战略、特色战略、关联战略、借力成长战略等发展战略方案。
The paper mainly analyzes issues on strategic objective ,strategic thought and strategic measures of village-and-town enterprises in Beijing. The paper holds that development should abide by “one center,one leading line,one growing path,and two strengthenings” strategic thought. Through SWOT analysis,this paper brings forth development strategic schemes,focusing on specialization, characterization and synergization.
出处
《北方工业大学学报》
2005年第2期6-10,35,共6页
Journal of North China University of Technology
基金
北京市彩虹工程项目<京郊乡镇企业中长期发展规划研究>(KM200510009011)的部分成果。
关键词
乡镇企业
战略
发展
village-and-town enterprise
strategy
development
