国内企业实施多元化战略成败分析

Analysis of Success or Failure of Chinese Enterprises Implementing Diversification Strategy

多元化战略是指企业发展到一定阶段,为寻求长远发展而采取的一种成长或扩张战略。国内企业实施多元化战略的实践表明,多元化战略失败的可能性大于成功的可能性;“急功近利”的多元化短期行为、对西方投资组合理论的简单套用以及领导者的短视行为,是我国企业多元化道路充满荆棘的主要内在原因。因此,企业要慎重选择多元化战略。

The strategy of diversification is a kind of developing or expanding strategy that an enterprise adopts in order to seek long-term growth when it develops into a certain stage. For practice in domestic enterprises, the odds are in favor of failure. The author attributes the overgrown-with-brambles path of diversification of Chinese enterprises to the following causes: the short-term, “eager-for-success-and-instant-benefit” practice; the simply copying of western investment package theory; and the nearsightedness on the part of enterprise leaders. Therefore, enterprises should be careful in adopting diversification strategy.