摘要
运用微观经济学以及消费者行为学等理论对影响银行卡消费需求的因素进行系统分析。
This article described the major effect factors of bank card industry, including the circulation of card, the basic type and the behavior of consumer and the requirement of the card. And deeply analyzed the bank card industry by the (economical) theory such as the micro-economics and the consumer praxiology for the phenomenon and problems.
出处
《系统工程》
CSCD
北大核心
2005年第4期79-82,共4页
Systems Engineering
关键词
银行卡产业
消费需求
影响因素
Bank Card Industry
Consumer's Demands
Influencing Factors
