BBS传播的舆论引导

On Public Opinions Leading to BBS Propagation

BBS作为一种网络信息传播的形式,日益成为传统大众传播媒介之外信息传播的重要渠道。在探讨BBS传播的舆论形成和传播角色变异的基础上,从传播学角度阐明了BBS舆论引导的及时性、整合性、互动性、针对性原则。

As a kind of network propagation,“BBS”is becoming increasingly an important public-opinion expression mode except for traditional mass media.On the basis of the discussion of the characteristic of the BBS transmission and incidental variance of the traditional media role,this paper puts forward the principle of timely,conformity,inter-linkage,pertinence of the leading of BBS Public Opinion.