我国发展名品折扣店的生机与危机及其对策

The Developments and Countermeasures of Famous Brand Discount

名品折扣店悄悄涉足我们的生活是近两年的事,它以低至一折的价钱吸引着中等购买力消费者。折扣店的魅力的确很大,然而,折扣店进入中国也确实面临着许多生机与危机,尤其随着2004年12月国家对零售业的全面解禁,对在中国开设折扣店有必要进行对策研究。

Famous brand shops come in to our lives only in recent years. They develop very rapidly and absorb a lot of customers who like famous brand with very low discounts. From this we can say these shops are very popular, but they actually face a lot of chances and difficulties, especially in our country with the absolute unbinding of retails in December,2004. So we must research the countermeasures of discount shops in China.