名牌——品牌之王

Famous Brand:King of Brand

名牌是品牌的升级,只有质量优异、服务上乘,具有高知名度、高信誉度、高市场占有率和厚实的文化底蕴,并获得公众普遍认同,能在社会上久盛不衰的产品,才能成为名牌。名牌具有产生市场、为企业创造财富、提升企业竞争能力以及美化生活等效应。所以,名牌已成为品牌之王。创建名牌后如何维护名牌、扩大名牌,大约有这样几个方面:应视质量是名牌的生命,开拓大众化市场,以创新应求新,给产品以好的名称,并给予艺术美的设计。

The famous brand means the distillation of a brand, which will be generally admitted by the society only on the grounds of products’ excellent quality, good service, well-known fame and high reputation . A long-established product can make it possible for its brand to become a famous brand ,which would give the effects on expanding markets, creating wealth, enhancing enterprises’ competitivity and beautifying life. This article points out that, to keep one famous brand, we should regard quality as life of famous brand, develop the public markets and give a good name and good art's design for our products.