摘要
本文通过英国旅行社出境旅游产品的类别分析和价格差异对比,总结了出境旅游产品的 5 种基本特性,在产品差异原因分析时发现,旅游目的地的旅游资源差异固然是旅游产品差异的主基石,但目的地接待服务水平高低反而是当地旅游业发展的主导因素,在休闲旅游阶段,其作用胜过旅游资源本身,甚至超过了资源。
The paper, through the contrast of the classification analysis and price difference of British travel services, summarizes the five basic properties of outbound travel products. While analysing the reason of product differences, we accidentally find out that the difference of tourism resources in tourist destinations is indeed the main foundation stone for the difference of tourism products, but the service level of a tourist destination should be the leading factor in the development of local tourism industry. In the stage of leisure tourism, its function is more than tourism resources and even surpasses resources.
出处
《旅游学刊》
CSSCI
北大核心
2005年第2期54-60,共7页
Tourism Tribune
关键词
出境游
旅游产品
接待体系
差异分析
outbound travel
tourism product
receiving system
difference analysis
