足球明星及其社会塑造——“体育和社会”对话之二

Soccer Stars and Social Framework——"Sports & Society" Part II

本文主要探讨了球星及其社会建构机制,指出足球明星其实是社会文化价值的载体,承荷了社会的期待和媒体的价值。目前我国职业足球中球星稀缺的现象,虽然与我国转型社会价值多元化的背景有关,但还是透析出我国传统文化中“求同存异”等观念根深蒂固的影响。球星的产生是社会和个人相互作用的结果,各足球俱乐部以及传播媒体对于球星塑造的无所作为,既根源于大多数球员尚不具备作为球星的基本特征,同时这也成为国内球星难于诞生的社会性要因。

The article discusses the relationship between soccer stars and social framework. Itpoints out that soccer stars are actually the carriers of cultural value of the society. They shoulder theexpectations of the society and value of the media. We have few soccer stars in China nowadays Thisis connected with the pluralistic social value in China and also reflects the deep influence of Chinesetraditional culture. Society and individual effort create soccer stars. The soccer clubs and media havedone little in helping create soccer stars because most of the players do not have the basic require-ments of becoming soccer stars. This is the social factor for having few soccer stars in China.