我国体育竞赛表演市场的现状及开发研究

Present situation and exploration research on sports competition performance market in China

我国体育竞赛表演市场由于受各方面因素的影响,目前还存在着市场规模小,主体不规范,职业俱乐部和职业联赛产权不清,国外中介机构涉足国内商业赛事,国内中介机构滞后,专业化的体育竞技公司数量少,经营管理水平低等问题。采用文献资料法与专家访问法对存在的问题进行分析,提出开发我国体育竞赛表演市场的若干途径:集资与销售、吸引赞助、转让媒体转播权。

There are various kinds of problems in the sports competition performance market due to the (following) factors:small market scale,nonstandard subject,unclear rights between professional clubs and professional league,foreign intermediary organization's intervention in domestic commercial match;domestic (intermediary) organization's lag development;small numbers and low management level of specialized sports company. It was pointed out that money collection and sales,sponsors appealing,media relay right's transfer were the way of exploiting the sports performance market.