户外用品十年开疆扩土——专访北京三大户外用品开发公司总经理张恒

Outdoors in China

户外运动可以说是介于体育和旅游之间一种特殊的方式,比如攀岩更像体育,徒步旅行、登山更像旅游。而户外用品市场不仅需要投资的准确还需要对户外运动的热爱,这对投资成功会有很大的帮助。

China is becoming a big market for outdoors sports utilities industry, and the related manufacturers and retailers are seeking business opportunities in this everincreasing market.According to statistics from Gore company, one of American outdoors sports utilities makers, the size of the outdoors utilities industry, as a whole, is estimated at around 0.7-0.8 billion yuan, and future annual increase will be above 50%. Inspired by this rapid development, many manufacturers and retailers rush into the industry, hoping to reap the big potential profits. Sanfu Outdoor Sports is now the biggest outdoors sports utilities retailer, and it's young owner, Zhangheng, was just an outdoors sports fan ten years ago. From a novice to a veteran, Zhang has been experiencing the development of outdoors industry in China during the past ten years. In his eyes, outdoors sports has transformed into an industry which means huge profits from a fashionable lifestyle which is alluring to so many young people.