摘要
企业竞争力是企业所具有并可为企业带来市场竞争优势的特定能力的有机组合,是企业生存和发展的关键。本文在构建企业竞争力综合评价指标体系的基础上,利用模糊综合评价(FuzzyComprehensiveEvaluation,FCE)方法建立了企业竞争力的综合评价模型,并进行了案例实证分析,使企业管理者能够客观、正确地认识和评价自己的市场竞争力,为其进一步提高自己的经营管理水平提供科学有效的理论依据。
Competence of competition is the integration of the special powers possessed by enterprises to bring competition superiority. In order to provide an objective and reasonable basis for those enterprises to realize and cultivate their competence, using the method of fuzzy comprehensive evaluation, the author constructs an index system, sets up a comprehensive model for the evaluation of competence of enterprises'competition and analyzes a case to make enterprises'managers realize and evaluate their own market competence objective and correctly and provide the theoretical theory basis to improving enterprises 'management level.
出处
《经济与管理》
2005年第6期43-45,52,共4页
Economy and Management
关键词
企业竞争力
指标体系
模糊综合评价
competence of enterprises'competition
index system
fuzzy comprehensive evaluation
