摘要
在对旅游产品概念界定基础上,通过建立旅游产品竞争力评价指标体系,采用定性分析和定量研究相结合的方法,对旅游产品竞争力进行了模糊综合评判并其进行了预警研究。以秦皇岛某旅行社为例,进行了实证研究。
On the basis of the definite concept of tourism product, this paper conducts fuzzy comprehensive evaluation on competitive power of tourism product and forewarning research, combining the qualitative analysis and quantitative research together by setting up the evaluation index system. In the end, taking a travel agency in Qinhuangdao city as an example, this paper does a case study and puts the theory into practice.
出处
《经济与管理》
2005年第6期76-78,共3页
Economy and Management
基金
河北省科技厅软科学项目(034572100)研究成果之一。
关键词
旅游产品
竞争力
预警
tourism product
competitive power
forewarning
