中国汽车行业经营哲学的演变与市场营销近视症评析

The Evolution of the Management Philosophy in Chinese Car Industry and the Analysis of Marketing Myopia

本文在介绍西方市场营销观念演变的基础上,着重分析我国汽车行业经营哲学的演变及市场营销近视现状,探讨预防我国汽车行业营销近视的对策。

Based on the introduction of the evolution of west marketing ideas, this paper concentrates on the analyses of the evolution of management philosophy in Chinese car industry and of the present situation of marketing myopia. Furthermore, it explores the countermeasures against the marketing myopia.