摘要
结合旅游资源学理论,采用文献资料调研,归纳分析法以及逻辑分析法,对中国体育旅游资源进行分析,提出对民族体育旅游项目、重大比赛体育旅游项目和水体运动体育旅游项目进行重点开发,同时强化对体育旅游市场的开发,提出了发展我国体育旅游资源和市场开发的对策和建议。
The methods of documentary investigation, summarizing analysis and logical analysis in combination of the theory of resources are applied. The chinese sports-tour resources are analyzed, and the measures and suggestions of developing chinese sports-tour resources and marketing development are brought forth. The marketing development of sports-tour must be enhanced and the pivots must be the sports-tour of national sports, important sports games and sports- in-water.
出处
《体育与科学》
CSSCI
北大核心
2005年第3期39-41,共3页
Sports & Science
关键词
体育旅游
资源
市场开发
sports-tour
resources
marketing development
