浅析我国全运会市场化运作存在的主要问题及影响因素

Study on the Main Problems and Key Factors of National Games Market Operation

随着我国市场经济体制改革的不断深入,我国的体育竞赛活动由原来的行政指令性计划举办逐步向市场化运作方向转变。如何使我国的全运会既保持其社会效益,又能通过成功的商业开发和市场运作,创造良好的经济效益,这也日益成为一个具有很强挑战性的课题。本文通过问卷调查的方法,分析了我国全运会市场化运作存在的主要问题及影响因素。这对我国全运会今后的商务开发和运作也具有一定的现实指导意义。

With the deepening reform of market economy , a gradual transition in sports competition management is from the mandatory nature in the past to the market-oriented manner. It is also an increasingly challenging task to create economic benefits through successful market exploitation and management on the basis of maintaining the social benefits of the National Games. The author studied the main problems and key factorsof national games market operation. By using questionnaire survey,the author made a further analysis of the main problems and the key factors in market operation of the National Games. The author believes this thesis will be instructive for the market exploitation and operation of the National Games.