电信运营企业开展关系营销的探讨

<title>On the "Relationship Marketing" in Telecommunications Operatorsin China

中国电信运营企业正处于从有限竞争向有效竞争的转型期,日益激烈的市场竞争对企业的营销理念和方式提出 了新的挑战和要求。本文从电信行业的特点出发,全面分析了在新的竞争结构和市场环境下,电信运营企业开展关系营销 的可行性和必要性,并提出了开展关系营销的具体市场策略。

<abstract>In china, the telecommunications industry is under a transition from limited competition to effective competition, and the marketing concepts and modes of the telecommunications operators are challenged by the intensive competition. Considering the nature of the telecommunications industry, this carries out a detailed analyses of the feasibility and necessity for telecommunications operators to adopt 'relationship marketing' in new environment and puts forward some detailed strategy for 'relationship marketing'.