日本电视产业的特点与发展脉络

The TV industry of Japan: Its Features and Track of Development

日本电视产业呈现出以日本放送协会为代表的公营电视媒体和以日本民间放送联盟所属的各日本商业电视台两足鼎立的结构特点;产业中两种体制的运营理念、营运方式和决策管理机构大相径庭。日本电视产业从初始到壮大,从无线电视、有线电视到卫星电视、数字电视,从大众传播到专门化以及分众传播,经历了若干发展阶段。

The TV industry of Japan demonstrates such a structural feature as two TV systems of media co-existing. One is the public-operated TV media represented by the NHK and the other is the Commercial TV Stations affiliated to the NAB. The two systems are far from each other in terms of their notions, modes of operation and their policy-making management. Japanese TV industry has gone through several phases of development, growing from radio TV to cable TV, satellite TV and digital TV, from mass dissemination to specialized and mass-division dissemination.