我国旅游电子商务发展现状与对策

China's Present Situation of E-commerce for Tourism and its Countermeasures

旅游电子商务是传统旅游业和信息技术结合的产物,有着广阔的发展前景。鉴于我国目前旅游电子商务发展的现状,今后我国旅游电子商务的发展应注意特色定位、资金、资源、技术与市场、经营方式与范围、旅游预定服务的优惠等几个方面。未来几年我国的旅游电子商务将凸显个性化服务、规模化经营成为制胜根本、与资本市场的结合日趋紧密,呈现加速增长态势等特点。

E-commerce for tourism is the combination of traditional tourism and information technology.It has vast prospective. The article analyses the present conditions of China's E-commerce for tourism and points out the problems of shortage and suggestions for fast development in the future.